Publicado por: Ricardo Shimosakai | 21/02/2017

Disability Works: Breaking down barriers in business

the-bbcs-johny-cassidy-began-to-lose-his-eyesight-when-he-was-in-his-tensThe BBC’s Johny Cassidy began to lose his eyesight when he was in his tens

Across the world up to 1.2 billion people live with some sort of disability, it is estimated. That’s equivalent to the population of China.

In the UK, it is thought that some seven million people of working age have a disability, which all adds up to an awful lot of spending power.

Latest figures from the UK’s Department of Work and Pensions estimate that this spending power, the so-called “purple pound”, is worth £249bn to the economy.

So what should businesses be doing to try to get a share of this money?

That’s what we’ll be asking during Disability Works week from the BBC’s business and economics unit.

We’ll be looking at how businesses work with people with disabilities and how disabled people have made business work for them.

Challenging stereotypes

I gradually began to lose my eyesight when I was in my teens so I understand the difficulties for disabled people getting into work. I’ve been a producer in the BBC’s business and economics unit for nearly nine years.

I’m keen to address the stereotype of disabled people that we all too often see in the media. For every one of the superheroes climbing mountains or the wheelchair marathon runners, there are dozens of people quietly getting on with running their own business.

There are also likely to be a lot of disabled people watching the news who miss out on seeing people like themselves reflected in bulletins. I’m hoping that this week will go some way to addressing that.

jacob-anthony-has-ataxic-cerebral-palsy-hes-set-up-his-own-bakery-but-its-not-been-easyJacob Anthony has ataxic cerebral palsy – he’s set up his own bakery but it’s not been easy

We’ll be talking to disabled men and woman who have decided to start their own businesses, from the Welsh baker just at the start of his journey into entrepreneurship, right the way through to the Christmas tree farmer who’s been selling trees for over 20 years.

Business sense, not charity

Many big businesses realise that by simply listening to and understanding the needs of their disabled customers, a rich new revenue stream can be opened up.

It is not about charity, though. It makes hard business sense to address the needs of this demographic.

Diversity in a workforce has long been said to be beneficial to a company. The need to reflect your customer base within the workforce brings empathy and understanding, and far from being a hindrance to a business, this diversity can bring a strength.

We’ll look at the UK fragrance house that has teamed up with a college for the blind in Mumbai in India in order to train people to become perfumers and the South African business that is training disabled welders.

ravi-vanniyars-company-uses-blind-people-like-himself-to-check-the-smell-of-raw-materials-that-go-into-making-perfumesRavi Vanniyar’s company uses blind people like himself to check the smell of raw materials that go into making perfumes

The whole idea is to show that with a little bit of adaptation and understanding, disabled people can and do add to the economy.

Disability Works

  • The BBC’s business and economics unit is looking at how businesses work with people with disabilities and how disabled people have made business work for them
  • A range of stories will feature across online, TV and radio from 20-24 February 2017
  • On Twitter and Facebook you can follow the hashtag #DisabilityWorks and at the end of the week you can download the Ouch podcast

The interesting thing though is that these difficulties are more often than not the catalyst that enables people to start their own business, and we will also try to offer some advice to disabled people who are thinking of doing so.

This is often a preferred route for many people as running your own business offers the flexibility that a nine-to-five job might not give you.

The bigger difficulty for many is the barriers that other people put in the way.

Advances in access technology have taken away many of these physical barriers, but there’s still a lot to be done to take away the social ones.

Source: BBC

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